About Hotpotato
I bring together business strategy and design thinking to help companies grow stronger brands and smarter businesses that stand out in all the right ways. Think hot potato, only this time it’s your business everyone wants to hold on to.
Over the years, I’ve supported small and medium-sized companies where versatility was more than a skill, it was the key to unlocking growth. By refining systems, improving processes, and building solutions that actually work, I’ve seen how the right approach can free up time, energy, and opportunities for the people behind the business.
With design thinking as my guide, I help uncover opportunities that might otherwise go unnoticed, shape solutions that fit both brand and business needs, and build adaptable systems that grow with you. The result? A clear edge that helps your business not just stand out, but thrive in today’s competitive landscape.
Over the years, I’ve supported small and medium-sized companies where versatility was more than a skill, it was the key to unlocking growth. By refining systems, improving processes, and building solutions that actually work, I’ve seen how the right approach can free up time, energy, and opportunities for the people behind the business.
With design thinking as my guide, I help uncover opportunities that might otherwise go unnoticed, shape solutions that fit both brand and business needs, and build adaptable systems that grow with you. The result? A clear edge that helps your business not just stand out, but thrive in today’s competitive landscape.
My values
1.
Sustainable growth
I believe in strategies that stand the test of time. Growth should be steady, healthy, and built on solid foundations. No quick fixes, no shortcuts. Just lasting success that keeps your brand thriving for years to come.
2.
Future-proofing
My motto is simple: do it once, do it right. With the right solution in place, you won’t be stuck solving the same problem again and again.
It’s about creating lasting improvements so you can focus on growth instead of firefighting.
Worry free, stress free.
It’s about creating lasting improvements so you can focus on growth instead of firefighting.
Worry free, stress free.
3.
Innovation and creativity
Your brand deserves more than a cookie-cutter approach.
It should stand out with a bold, authentic flavour that’s impossible to ignore.
I mix fresh ideas with smart strategy to help your brand shine while staying true to its core.
It should stand out with a bold, authentic flavour that’s impossible to ignore.
I mix fresh ideas with smart strategy to help your brand shine while staying true to its core.
4.
Partnership and collaboration
I don’t just work for you, I work with you.
Together, we combine your vision and my expertise to co-create solutions that fit your brand like a glove. Real collaboration is where the magic happens.
Together, we combine your vision and my expertise to co-create solutions that fit your brand like a glove. Real collaboration is where the magic happens.
5.
Integrity and transparency
Trust starts with honesty.
From our very first conversation to the final delivery, I keep everything clear, open, and straightforward. Transparency builds strong partnerships, and mine are made to last.
From our very first conversation to the final delivery, I keep everything clear, open, and straightforward. Transparency builds strong partnerships, and mine are made to last.