About Hotpotato
I blend the best of business strategy and design thinking to help build brands and businesses that are simply too hot to ignore. Think hot potato, but in the best possible way.
Over the years, I’ve worn many hats in small to medium sized companies where versatility wasn’t just a nice to have, it was the secret weapon. In every role, I’ve taken a progressive approach, constantly refining systems and processes to unlock better results for the people I work with.
With design thinking as my compass, I spot opportunities others might miss, craft high quality solutions, and create creative, adaptable design systems. The result is a distinctive edge that makes you stand out and thrive in today’s crowded and competitive market.
Over the years, I’ve worn many hats in small to medium sized companies where versatility wasn’t just a nice to have, it was the secret weapon. In every role, I’ve taken a progressive approach, constantly refining systems and processes to unlock better results for the people I work with.
With design thinking as my compass, I spot opportunities others might miss, craft high quality solutions, and create creative, adaptable design systems. The result is a distinctive edge that makes you stand out and thrive in today’s crowded and competitive market.

My values
1.
Sustainable growth
2.
Future-proofing
3.
Innovation and creativity
4.
Partnership and collaboration
5.
Integrity and transparency