How to solve growing pains in business

Growth is the goal of every ambitious entrepreneur. But rapid growth also brings challenges – the infamous “growing pains.” If you don’t address them in time, they can stall your company’s progress. In fact, studies show that around 70% of startups fail because they scale up too quickly. Below we discuss five common growing pains and how to solve them, so your business can continue to grow in a healthy way.

  1. Cash flow under pressure. When your business grows fast, your finances can get strained. You might need to buy more stock or invest in new capacity before the extra revenue is in the bank. It’s no coincidence that 82% of small businesses fail due to cash flow problems. Solution: make cash flow management a top priority. Create financial forecasts and closely monitor money in and out. Maintain an emergency fund and grow in stages rather than all at once. Consider consulting a financial advisor for insights into financing options or cost-cutting measures. This way, you prevent a cash crunch from choking your growth.
  2. Internal processes start to buckle. What used to work with a small team can turn chaotic as your business expands. Perhaps there are no clear procedures, or bottlenecks arise because you’re still personally approving everything. Solution: introduce structure. Document your key processes and automate where possible (e.g., use a simple workflow or project management tool). Delegate decisions and, as your organization gets larger, establish additional management roles or team leads. Sometimes an outside advisor or mentor can help get your operations “growth-ready” by providing fresh insights and best practices.
  3. Overloaded team and diluted culture. Your loyal team worked hard to drive your growth, but now they’re stretched thin. Extra workload can lead to dropping morale or even the loss of valued employees. The tight-knit small company culture may also suffer as new people join. It’s no surprise that team-related issues account for 18% of startup failures. Solution: invest in your people. Hire additional staff or bring in freelancers in time to ease the workload. Communicate your growth plans clearly so everyone feels involved. Preserve your company values and culture by reinforcing them and onboarding new hires into that mindset. A happy, motivated team is the engine of further growth – so take good care of them.
  4. Customer service starts slipping. Your customer base is growing, but so are the demands on your service. Where once you knew every client personally, you now risk losing track. Response times may increase or quality may dip, potentially leaving loyal customers dissatisfied. Solution: scale your customer support along with your sales. Invest in training your existing staff and, when needed, hire additional customer service help. Set up clear service processes (for example, how to handle FAQs or complaints) so every customer gets the same attention. Leverage technology – consider a CRM system to keep track of customer interactions. Keep listening to customer feedback so you can adjust and maintain the excellent service that fueled your growth in the first place.
  5. Leadership and expertise gaps. In the early days you, as the founder, probably wore all the hats. But as the business becomes larger, you need expertise in areas that you might not be an expert in (like more complex finance, IT infrastructure, or HR). The existing leadership team can get overloaded or lack certain skills. Solution: strengthen your leadership. For example, hire an experienced manager to oversee a specific domain, or tap into the knowledge of coaches/mentors from your network. Be willing to delegate and share responsibilities – that frees you up to focus on strategy. By getting the right people on board – internally or externally – you fill the knowledge and skill gaps, ensuring your company stays well-run as it grows.

Stay alert and grow steadily

Growing pains are normal, but with the right approach they don’t have to become roadblocks. The key is to be proactive: anticipate bottlenecks before they become critical. Also, keep your planning realistic – sustainable growth is often better than a breakneck sprint. Don’t forget to pause occasionally and celebrate how far you’ve come; it keeps everyone motivated.

Need support to guide your business through growing pains? Contact us at hello@hotpotato.be or reach out via our contact form. We’re happy to brainstorm with you and turn your growing pains into growth opportunities for your company.

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