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Branding, Website & Photography for Pavé in Leuven
Categories: Branding, Website, Photography
Hotpotato developed the branding for Pavé, a high-end cycling boutique based in Leuven, specialising in custom-built bicycles and made-to-measure wheels. Each design was carefully crafted to reflect the rider’s personal style and the specific terrain they aim to conquer.
The visual identity clearly sets Pavé apart from traditional bike shops, reinforcing its positioning as a premium brand in bespoke cycling solutions. Through refined graphic design, photography and digital execution, a consistent and recognisable brand experience was created, both in the Leuven store and online, with strong attention to detail, quality and durability across every touchpoint.
The visual identity clearly sets Pavé apart from traditional bike shops, reinforcing its positioning as a premium brand in bespoke cycling solutions. Through refined graphic design, photography and digital execution, a consistent and recognisable brand experience was created, both in the Leuven store and online, with strong attention to detail, quality and durability across every touchpoint.

















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What makes Hotpotato different?
At Hotpotato, long-term partnerships matter more than one-off projects. The focus lies on supporting meaningful growth at every stage of a business journey. By bringing branding, graphic design, web design, custom software, integrations and automation together under one roof, a seamless and strategic experience emerges.
No more juggling multiple specialists to keep a digital ecosystem running smoothly. With an eye on long-term impact, ambitious businesses build not only a strong digital presence, but also a solid foundation for sustainable growth.
No more juggling multiple specialists to keep a digital ecosystem running smoothly. With an eye on long-term impact, ambitious businesses build not only a strong digital presence, but also a solid foundation for sustainable growth.
About hotpotato
Hotpotato combines creativity with strategic thinking to deliver business solutions that not only look impressive but also drive business growth.
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