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Branding, Website & Photography for Pavé in Leuven
Categories: Branding, Website, Photography
Hotpotato developed the branding for Pavé, a high-end cycling boutique based in Leuven, specialising in custom-built bicycles and made-to-measure wheels. Each design was carefully crafted to reflect the rider’s personal style and the specific terrain they aim to conquer.
The visual identity clearly sets Pavé apart from traditional bike shops, reinforcing its positioning as a premium brand in bespoke cycling solutions. Through refined graphic design, photography and digital execution, a consistent and recognisable brand experience was created, both in the Leuven store and online, with strong attention to detail, quality and durability across every touchpoint.
The visual identity clearly sets Pavé apart from traditional bike shops, reinforcing its positioning as a premium brand in bespoke cycling solutions. Through refined graphic design, photography and digital execution, a consistent and recognisable brand experience was created, both in the Leuven store and online, with strong attention to detail, quality and durability across every touchpoint.
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