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Customer Feedback Automation via ERP Integration
Categories: Automation & Integrations, UX & Digital Experience, Data & Insights
For Alfa NV, an automated customer feedback flow was set up to collect valuable insights after each completed project. Customers are invited to share their experience through a clearly designed survey built in Webflow, with a strong focus on user experience, accessibility and ease of use.
All survey results are automatically processed and centralized within the ERP system AFAS. A custom low-code integration using Make ensures feedback is linked to the correct project data via a seamless API connection, without manual intervention.
This end-to-end integration creates a consistent feedback loop that delivers actionable customer insights while significantly reducing administrative workload. The addition of a smart Google review prompt further increased online reviews, strengthening trust, brand credibility and overall online visibility.
All survey results are automatically processed and centralized within the ERP system AFAS. A custom low-code integration using Make ensures feedback is linked to the correct project data via a seamless API connection, without manual intervention.
This end-to-end integration creates a consistent feedback loop that delivers actionable customer insights while significantly reducing administrative workload. The addition of a smart Google review prompt further increased online reviews, strengthening trust, brand credibility and overall online visibility.
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