Hotpotato developed the branding for Pavé, a high-end cycling boutique in Leuven, specialising in custom-built bikes and made-to-measure wheels. Each design was carefully tailored to the rider’s personal style and the type of terrain they wanted to ride.
The visual identity clearly differentiates Pavé from traditional bike shops, reinforcing its positioning as a premium brand in custom cycling solutions. The graphic design creates a consistent and recognisable brand experience, both in the Leuven store and online, with close attention to detail and durability across every touchpoint.
The visual identity clearly differentiates Pavé from traditional bike shops, reinforcing its positioning as a premium brand in custom cycling solutions. The graphic design creates a consistent and recognisable brand experience, both in the Leuven store and online, with close attention to detail and durability across every touchpoint.
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