Categorie: Branding, Graphic design, Logo design

Logo design in Antwerp: how much does it cost in 2026?

Introduction

Getting a logo designed in Antwerp can vary significantly in price. From free online tools to professional branding agencies, the investment depends on your ambitions, target audience, and the strategic depth behind your brand.

But what does a professional logo really cost?

In this guide, you’ll discover:
  • What you get for each budget level
  • What to look out for before choosing
  • When a cheap logo becomes expensive
  • What to look out for before choosing your type of project
  • What to look out for before choosing a designer
This way, you can make a well-informed decision for your business.
Modern logo ontwerp, afgebeeld op papier voor Retrosun

How much does Logo design cost in Antwerp?

The average cost of logo design in Antwerp ranges between €300 and €4,000+, depending on who you hire and the scope of the project.

There are three common options:

1. Online logo makers (€0 – €80)

With tools like Canva or AI-powered logo generators, you can create a logo within minutes using templates.

‍Pros:
  • Verry affordable
  • Fast turnaround
  • Easy to use
Cons:
  • Not personalized to your brand
  • No strategic foundation
  • Limited file formats
  • Generic appearance
Best for: early-stage startups testing their concept.

If you aim for long-term professional growth, this is rarely a sustainable solution.

2. Freelance logo designer in Antwerp (€300 – €1,200)

A local freelance designer offers more customization and direct communication. In Antwerp, you can expect to pay between €300 and €1,200 for a logo including vector files.

What you typically receive:
  • 1 to 3 design concepts
  • Limited revisionrounds
  • Final formats in PNG, PDF, SVG,...
What is often not included:
  • Positioning analysis
  • In-depth brand strategy
  • Comprehensive brand guidelines
Best for: small businesses with a clear vision and limited budget.

3. Branding agency in Antwerp (€1,200 – €4,000+)

If you want to invest in a strong brand for long-term growth, a branding agency is the right choice.

A professional agency starts with strategy before design:
  • Who is your target audience?
  • What is your positioning?
  • How do you differentiate from your competitors?
  • What brand personality do you want to express?
Based on that strategy, a logo is developed that is not only visually strong but also meaningful and aligned with your business goals.

What is usually included:
  • Strategic intake
  • Competitor analysis
  • Multiple concept proposals
  • Revision rounds
  • Final professional logo formats
  • Color palette and typography
  • Basic brand guidelines
This approach ensures consistency and builds trust with your audience.
Alfa logo rebranding project — brand identity and graphic design

What determines the cost of a logo?

The price of logo design depends on:
  • Strategic preparation
  • Wether a full visual identity is included
  • The level of experience of the designer
  • Applications such as business cards, social media assets, guidelines,...
  • The number of revision rounds
  • The complexity of the work
A logo is rarely “just a drawing.” It is the visual foundation of your brand.

Is a cheap logo a smart choice?

A €50 logo might seem attractive. But ask yourself:
Does this logo represent my brand on a professional level?
Will this logo resonate with my potential customers?

Your logo appears on:
  • Your website
  • Your social media
  • Your quotes and invoices
  • Packaging
  • Signage
  • Other types of publicity
If you need a redesign after a short period, you’ll pay twice. A professionally designed logo typically lasts 5 to 10 years. Spread over that time, the daily cost is minimal.
Print and branding materials for Pavé with consistent visual style

Investing in a professional logo design

The right choice depends on your ambitions:

A strong logo increases recognition, credibility, and differentiation in a competitive market.

Ready to have a professional logo designed?

Would you like to know what a professional logo would cost for your business?

We’re happy to review your goals, positioning, and budget together, transparently, strategically, and with no obligations.
Request free advice for your logo
Learn more about our branding and design services
Return to our blog

Work to be proud of

Alfa logo rebranding project — brand identity and graphic design

Alfa nv

Branding
Discover more of this project
Retrosun responsive website design op mobiel toestel met branding elementen

Retrosun

Branding, Website
Discover more of this project
Picture of tshirt design for idun

Idun - Personal Training

Branding, Website
Discover more of this project
Webshop pagina ontwerp voor Pavé met consistente branding, duidelijke structuur en CMS-opbouw

Pavé

Branding, Website
Discover more of this project
More projects

What makes Hotpotato different?

At Hotpotato, long-term partnerships matter more than one-off projects. The focus lies on supporting meaningful growth at every stage of a business journey. By bringing branding, graphic design, web design, custom software, integrations and automation together under one roof, a seamless and strategic experience emerges.

No more juggling multiple specialists to keep a digital ecosystem running smoothly. With an eye on long-term impact, ambitious businesses build not only a strong digital presence, but also a solid foundation for sustainable growth.

About hotpotato

Hotpotato combines creativity with strategic thinking to deliver business solutions that not only look impressive but also drive business growth.

Read more

LET'S
CREATE
SOME MAGIC TOGETHER

Decorative sparkle emoji for adding sparkle to magic

Got an idea, a question, or just want to brainstorm?

Get in touch and book a free call.
No sales talk, just practical insights you can act on right away.

Contact us at hello@hotpotato.be

Or fill in our form!

Gelukt, bedankt voor je bericht.

We hebben het ontvangen en nemen binnenkort contact met je op met frisse ideeën en een duidelijk vervolg.
Oeps! Er is iets misgegaan tijdens het verzenden van het formulier.

Frequently asked questions about Branding and Logo design

You might still have a few questions before getting in touch. Totally fair. Below we answer the most common questions about who we are, how we work, and what you can expect from Hotpotato. Short, clear, and straight to the point.
What does Hotpotato do exactly?
Hotpotato helps companies grow through strong digital experiences. We combine strategy, branding, and technology into solutions that not only look good, but actually work. No unnecessary fluff, just results.
What type of companies does Hotpotato work with?
We mainly work with startups, scale-ups, and SMEs with ambition. Whether you’re just getting started or already well on your way, if you want to move forward, we’re a good fit.
Where is Hotpotato based?
Hotpotato is based in Antwerp, but we work just as smoothly with clients across Belgium and beyond.
Can I book an introductory call without obligation?
Absolutely. A first conversation is always non-binding. No sales pitches, just an honest talk about what you need and whether we’re the right match.
What is the difference between a logo and branding?
A logo is a single visual element.
Branding includes positioning, tone of voice, color palette, typography, visual style, and the overall brand experience.

Your logo is part of your branding, not the entire brand.
Do startups need branding?
Yes, but it doesn’t need to be overly complex.

Even as a startup in Antwerp, you should clearly define:
- Your target audience
- Your positioning
- The image you want to project

A clear foundation prevents costly rebranding later.
Does a logo need to be complex to look professional?
No. In fact, the strongest logos are often simple and memorable.

Overly complex logos lose impact in small formats or digital applications.

Simplicity + meaning = strong branding.
How much does full branding cost?
complete branding package (strategy + visual identity + guidelines) typically costs between €2,500 and €7,000+, depending on the depth of the process.

This usually includes:

- Brand strategy
- Positioning
- Logo design
- Color and typography system
- Brand guidelines
Can I design my own logo and have it professionalized later?
Yes, that’s possible. Many businesses start with a self-designed logo and later decide to refine or upgrade it professionally.

However, improving an amateur design often requires more time and budget than starting strategically from the beginning. A strong first impression is difficult to correct later.
Can I redesign my logo later?
Yes. Many companies start with a basic logo and refine or modernize it later.

However, starting strategically from the beginning often saves time and money in the long run.
How long does a professional logo last?
A well-designed logo typically lasts between 5 and 10 years.

Major brands may refine their logos over time, but the core identity usually remains recognizable.
How long does it take to design a logo?
With a logo project, the process usually takes 2 to 3 weeks.

With a branding project, expect 3 to 9 weeks including the strategy phase.
Why do companies invest thousands of euros in branding?
Because branding directly impacts:
‍
- Trust
- Conversion rates
- Recognition
- Pricing power
- Long-term growth

Strong brands can charge higher prices and build customer loyalty faster.
Does Hotpotato work with clients long-term?
Definitely. Many clients continue working with us for optimisation, support, and further growth. We prefer building relationships over one-off projects.
What makes Hotpotato different from other agencies?
We think and act as a partner, not just a supplier. That means challenging assumptions, making well-founded choices, and always starting from your business goals.
Why choose a small agency like Hotpotato?
No account managers passing things along. You work directly with the people who think, build, and optimise. Faster decisions, stronger involvement, and honest advice.
New work. New ideas. In your inbox.
Thank you! Get ready for some awesome recipes!
Oops! Something went wrong while submitting the form.