Categories: Branding, Website design, Web development, SEO optimization

Building a website in Antwerp: what should you expect to pay?

Introduction

The cost of building a website in Antwerp can range from a few hundred euros to tens of thousands for fully custom solutions. That price gap is not random. It depends entirely on what you need, what you expect from your website, and who builds it.

In this guide, you’ll discover:
  • The different types of websites and their price ranges
  • What you can realistically expect at each budget level
  • Which factors influence the total cost
  • How to avoid investing in a website that doesn’t deliver results
  • What you can realistically expect at each budget level
  • What to look out for before choosing a designer
So you can make an informed decision based on value, not just price.
Responsive website design for Idun in Antwerp, displayed on a mobile device.

The different types of websites and their price ranges

1. Website builders (€0 – €300 per year)

Tools like Wix, Squarespace or Jimdo allow you to build a website yourself using a subscription model.

‍Pros:
  • Very low entry cost
  • Fast to launch
Cons:
  • Limited design and SEO capabilities
  • Poor scalability
  • Rarely professional enough for business growth
  • Generic look and feel
  • Often not possible to transfer website to other systems
  • More dependant on limitations/possibilities of chosen tool
Best for:
Solo entrepreneurs, hobby projects or temporary online presence.

Conclusion: fine for being online, not for growing online.

2. WordPress website built by a freelancer (€500 – €4,000+)

A freelance web designer typically builds a WordPress website using a premium theme with limited customization.

What you typically receive:
  • A functional website
  • Basic design
  • Technical setup
What is often not included:
  • Strategic thinking
  • Conversion optimization
  • Strong SEO structure
Quality varies greatly depending on the freelancer’s experience.

Best for:
SMEs with a limited budget that need a clean, functional website.

Conclusion: a solid entry-level solution, as long as you know its limits.

3. Custom website built by a web agency in Antwerp (€2,500 – €10,000+)

A professional web agency does not start with a template, but with your business goals.

What should your website achieve?
  • Generate leads
  • Sell online
  • Build trust
  • Strengthen your brand
Based on these goals, the agency builds a website that is not only visually strong, but also conversion-focused.

Is this investment realistic?
Absolutely. This is where strategy, design, technology and SEO come together.

You typically get
  • Strategic intake and discovery
  • Competitor analysis
  • Custom UX/UI design
  • Technical development
  • SEO foundations
  • Performance optimization
  • Post-launch guidance
Below €2,500, most agencies cannot deliver real strategy. You get a website, but not a growth tool.

‍Best for:
Companies that see their website as an investment, not an expense.

Conclusion: a realistic budget for businesses that want measurable results.
Software dashboard for digital strategy and reporting

What determines the cost of a website?

Several factors influence the final price:
  • Aantal pagina’s en complexiteit van de structuur
  • Webshop of e-commerce functionaliteit
  • Integrations with external systems (CRM, booking tools, payment providers)
  • Level of custom design
  • Multilingual setup (EN, NL, FR, etc.)
  • SEO optimization and content creation
  • Ongoing maintenance and support
    • LLevel of custom design
More strategy and customization increase the investment, but also the long-term return.

How much does a website cost at a web agency in Antwerp?

At a specialized web agency in Antwerp, average prices are:€2,500 – €5,000 for a professional business website
€7,500+ for more complex websites with e-commerce, multilingual content or advanced functionality

This usually includes:
  • Strategy
  • Design
  • Development
  • SEO basics
  • Content guidance
  • Launch support
Key insight:
focusing only on the build price misses the real value. What matters is what your website returns, not what it costs.
Responsive website design for Alfa nv displayed on laptop

What does a professional website actually deliver?

A website is not a digital brochure. It is your most important online sales tool.

A professionally built website:
  • Ranks better in search engines like Google and Bing
  • Loads faster
  • Converts visitors into customers
  • Builds credibility and trust
Companies that invest in quality websites consistently achieve higher conversion rates and stronger ROI than those choosing cheap or DIY solutions.

Hidden costs to keep in mind

The build cost is only part of the picture.

Also consider:
  • Domain name: €10–€20 per yearYour website
  • Hosting: €5–€50 per monthYour social media
  • SSL certificate: free up to €100 per yearYour quotes and invoices
  • Maintenance & updates: €50–€200 per monthPackaging
  • Copywriting or content management: variableSignage
  • A good SEO tool: for further content generation and optimization
A professional web agency in Antwerp will be transparent about these costs and help you define a realistic total budget.

Ready to build your website?

Looking for a transparent quote without hidden costs?
A strong web agency supports you from strategy to launch and focuses on business outcomes, not just visuals.

Tell us what you need and receive a tailored proposal.
‍
That way, you know exactly what you’re investing in and why it pays off
Contact us for some free website advice
Learn more about our webdesign and development services
Return to our blog

Work to be proud of

Alfa logo rebranding project — brand identity and graphic design

Alfa nv

Branding
Discover more of this project
Retrosun responsive website design op mobiel toestel met branding elementen

Retrosun

Branding, Website
Discover more of this project
Picture of tshirt design for idun

Idun - Personal Training

Branding, Website
Discover more of this project
Webshop pagina ontwerp voor Pavé met consistente branding, duidelijke structuur en CMS-opbouw

Pavé

Branding, Website
Discover more of this project
More projects

What makes Hotpotato different?

At Hotpotato, long-term partnerships matter more than one-off projects. The focus lies on supporting meaningful growth at every stage of a business journey. By bringing branding, graphic design, web design, custom software, integrations and automation together under one roof, a seamless and strategic experience emerges.

No more juggling multiple specialists to keep a digital ecosystem running smoothly. With an eye on long-term impact, ambitious businesses build not only a strong digital presence, but also a solid foundation for sustainable growth.

About hotpotato

Hotpotato combines creativity with strategic thinking to deliver business solutions that not only look impressive but also drive business growth.

Read more

LET'S
CREATE
SOME MAGIC TOGETHER

Decorative sparkle emoji for adding sparkle to magic

Got an idea, a question, or just want to brainstorm?

Get in touch and book a free call.
No sales talk, just practical insights you can act on right away.

Contact us at hello@hotpotato.be

Or fill in our form!

Gelukt, bedankt voor je bericht.

We hebben het ontvangen en nemen binnenkort contact met je op met frisse ideeën en een duidelijk vervolg.
Oeps! Er is iets misgegaan tijdens het verzenden van het formulier.

Frequently asked questions, clearly answered.

You might still have a few questions before getting in touch. Totally fair. Below we answer the most common questions about who we are, how we work, and what you can expect from Hotpotato. Short, clear, and straight to the point.
What does Hotpotato do exactly?
Hotpotato helps companies grow through strong digital experiences. We combine strategy, branding, and technology into solutions that not only look good, but actually work. No unnecessary fluff, just results.
What type of companies does Hotpotato work with?
We mainly work with startups, scale-ups, and SMEs with ambition. Whether you’re just getting started or already well on your way, if you want to move forward, we’re a good fit.
Where is Hotpotato based?
Hotpotato is based in Antwerp, but we work just as smoothly with clients across Belgium and beyond.
Can I book an introductory call without obligation?
Absolutely. A first conversation is always non-binding. No sales pitches, just an honest talk about what you need and whether we’re the right match.
What is the starting price to work with Hotpotato?
Projects typically start from € 2000, depending on scope and complexity.
How quickly can a project start?
That depends on our planning, but we always try to move fast. Need something urgently? We’ll discuss what’s realistic.
Does Hotpotato work with clients long-term?
Definitely. Many clients continue working with us for optimisation, support, and further growth. We prefer building relationships over one-off projects.
What makes Hotpotato different from other agencies?
We think and act as a partner, not just a supplier. That means challenging assumptions, making well-founded choices, and always starting from your business goals.
Why choose a small agency like Hotpotato?
No account managers passing things along. You work directly with the people who think, build, and optimise. Faster decisions, stronger involvement, and honest advice.
New work. New ideas. In your inbox.
Thank you! Get ready for some awesome recipes!
Oops! Something went wrong while submitting the form.